“Make sure the process is streamlined. And Fast. The ability to book, perform research, view amenities and options are important to show on the site. And I split my time between desktop and mobile, but I am mostly using my mobile device for research purporses, and desktop to book the actual vacation.”
Vail Resorts needs a responsive website strategy for all of their properties, such as Breckenridge, Vail, Heavenly etc. that is flexible, customizable and personal. A modular responsive grid that is customizable depending on time of year, resort property or other major localized events is critical for success.
The team interviewed a wide range of individuals that have booked vacations to either a Vail Resorts property or another major destination vacation spot.
I created a simplified user flow for the Vail Resorts booking flow using Sketch. I started with diagramming the flow on a whiteboard before fine tuning the flow on the computer.
I created all the wireframes for the Vail Resorts responsive website, focusing on the booking flows and ski school flows. I used the design tool Sketch App and then imported the screens into InvisionApp to create an interactive prototype. The prototype can be seen below at the bottom of the page.