“CVS/Caremark engaged Deloitte Digital to reimagine caremark.com and design a best in class shopping cart and ecommerce site allowing patients to easily refill and order their online prescriptions.”
Once wireframes and visual designs were far enough along, I lead the team in building a hi-fidelity clickable prototype that incoroporated logic to similate realistic interactions within an ecommerce site. Over the course of 3 days, we tested the prototype against the current version of the site and the participants overwhelmingly preferred the new version I designed.